3 Ways to Enhance the Results of Email Marketing Campaigns

3 Ways to Enhance the Results of Email Marketing Campaigns

Email marketing can seem like a challenging and even impossible task for someone who has little to no experience in this field of marketing. However, it’s really just a matter of using the right tools and being consistent and persistent over a long stretch of time. Initially, results will always be slow and possibly even de-motivational because your list will start small and could take weeks or even months to reach a desirable size. Fortunately, there are ways to drastically speed up the process of building a profitable email list in any niche. With that said, these are the top 3 ways to make sure you’re getting the best results in every email marketing campaign:

1. Use a Comprehensive Email Marketing Software 

To make your job easier and save time, it’s imperative to use a software that centralizes every aspect of email marketing inside of a user-friendly interface. That way, you won’t have to switch between different accounts and software tools during the course of your workflow. Plus, some of the most comprehensive tools can facilitate automation, scheduling, contact management, and all sorts of other advanced capabilities that will make you an email marketing wizard. Sendgrid used to be the top option for most marketers, but recently, an alternative to Sendgrid called Sendinblue has risen to the top with more features and value, especially for the more premium campaign plans. 

2. Captivate Recipients with the Right Subject Lines and Buzzwords

Using the right tools can only do so much for you because the actual content in the subject line and the email itself still needs to capture the attention of prospective readers. Sadly, the vast majority of marketing emails are never opened, so the beginning of the game really starts with learning how to create subject lines that will convince your readers to open the email. Including the right keywords and covering trending topics can help your subject lines appear relevant in a person’s inbox feed. Likewise, you can use comedy, suspense, limited time offers, and other social tactics to generate curiosity, interest, urgency, and more engagement overall. 

3. Use Re-Targeting to Increase Conversions

Re-targeting is the practice of sending out emails that contain newsletters and promotions to recipients who have already reacted positively to your marketing in the past. The most basic example of re-targeting is sending follow-up emails to previous customers. Beyond that obvious step, you can learn some advanced re-targeting techniques that could help you dramatically increase conversion rates. One of the best ways to create attractive promos and newsletters is to offer a loyalty program or discount scheme for existing customers. 

There’s Still “Power in the List”

There’s an old saying amongst email marketers that says “there’s power in the list.” That simply means that a large and well-refined list of email contacts can be highly useful for increasing sales and conversions in any marketing campaign. When you have someone’s email address, you have a direct way to continually market to them, and you’re not dependent on any third-party platform to drive traffic. 

About the Author: Zack Walker

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