4 Ways to Improve the Audio Quality in Business Videos

Odds are you’re doing everything in your power to improve the quality of your business videos – but can you say the same about their audio quality?

It is crucial that you take steps to make sure the audio quality in your business videos is up to scratch – otherwise it could impact the overall quality of your video. While there are many factors that can affect the audio quality, there are a few ways in particular that you can improve it:

  • Invest in high quality microphones

If you want the audio that you record to sound good, you should invest in high quality microphones. That doesn’t mean that you need to spend thousands of dollars on professional audio recording equipment, but instead that you should find anything that is a step up from the built-in microphones on video cameras.

Try to make sure that you choose the right type of microphones as well. For example a lavalier mic that pins on to the collar is good for recording a person’s voice, whereas a shotgun mic is good for recording audio coming from a specific direction.

  • Try to record the audio separately – or choose your location carefully

It would be best to record your audio separately in a quiet room that you may even have done some DIY soundproofing on. However that may not always be an option, and if it isn’t you should choose the location that you record carefully.

As a rule you should scope out your recording locations beforehand, test the audio recording, and try to identify any noise sources that could be a problem.

  • Watch the input volume

When you are recording audio you may notice that there is normally a ‘level’ meter that indicates the input volume. That level meter should never be in the ‘red zone’, i.e. it should remain somewhere in the middle.

If the input volume is too high the audio will be ‘clipped’ and sound distorted. If it is too low however some details may not be picked up, which is bad too.

  • Don’t hesitate to replace audio that is an issue

After the recording is done if you find that some of the audio is an issue, you shouldn’t hesitate to replace it. That is the best way to make sure the audio sounds perfect, even if it does mean you may have to re-record certain parts.

Although it is true that you can remove background noise from audio after it is recorded using an editor – that may not always work as well as you hope. That being said it is worth trying, and for example you can use Movavi Video Editor to give it a go.

At the end of the day you should try using all of the ways described above to improve the audio quality of your business videos. If you do the difference that they make should be very noticeable, and that in turn will help your business videos look (and sound!) a lot more professional.

About the Author: Zack Walker

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