How The IPL Changed The Way We Think About Cricket

IPL

If you know anything about cricket, you’ll see how the Indian Premier League has come from nowhere to become the most exciting cricket league in the world. The IPL was only established in 2008, and the T20 contest quickly grew to become the highest-attended cricket league globally.  

It has been reported that the Indian Premier League is worth $6.8 billion, and the cricket league is showing no signs of slowing down. Since the next IPL season is due to kick-off at the end of this month, it’s worth thinking about what’s behind the rise of this thrilling cricket tournament. 

India’s Phenomenal Cricket Heritage 

Everybody knows that cricket is a hugely popular sport in India. Not only does the national team have a large following wherever they play Test matches abroad, but first-class competitions such as the Ranji Trophy and the Duleep Trophy have also shown that the domestic game is equally attractive. However, with the arrival of the Indian Premier League things advanced to the next level. 

With an average attendance of well over 32,000 per match, it became one of the highest attended sporting competitions in the world, and many bookmakers have widely recognised its impact. Betting on the IPL is one of the highlights of the year, and with the 2020 edition scheduled to start on 29 March, the excitement is growing even stronger. The current odds on the market for the outright winner are 4/1 in favour of the Mumbai Indians, followed by the Sunrisers Hyderabad at 9/2 and Chennai Super Kings at 5/1. There are many great cricket betting sites out there, but bet365 is one of the best betting sites available to customers in India, offering plenty of IPL bets to and options for making deposits and withdrawals to cricket betting fans.

It is evident that the sheer emotion of Indian Premier League matches eclipses all other cricket competitions. While domestic cricket matches in countries such as England often fail to attract adequate crowds, every IPL match seems almost like a carnival, and it’s easy to see why cricket is the most popular sport in India so far.

The Ability To Attract The World’s Best Players

The Indian Premier League would get nowhere near its massive global viewing audiences unless it was capable of attracting the world’s biggest cricket stars. Each player auction that precedes the regular season always gets plenty of attention as this is where the IPL teams compete to sign the players to take their game to the next player. 

What makes this all the more interesting is that each team is allowed to sign eight overseas players. As a result, the IPL is blessed with a global talent that includes major stars like Pat Cummins, Sheldon Cottrell and Eoin Morgan. 

This helps to make the Indian Premier League much more present in the international scene, as fans abroad will regularly watch the matches as they follow their favourite players. Plus it’s also worth noting that even major Bollywood stars like Shahrukh Khan have even become co-owners of IPL heavyweights such as the Kolkata Knight Riders. 

Clever Marketing And Promotion 

The organisers of the Indian Premier League have also worked hard to make sure that the cricket tournament succeeds on the global stage. This can be seen in the fact that the IPL was the first significant sporting tournament to be aired live on YouTube as early as 2010. By bypassing traditional media channels, it has helped the IPL find a whole new audience that can watch the action live on a smartphone or a tablet.  

In addition to this, the IPL is based on the Twenty20 format, which has undoubtedly helped boost its appeal among younger audiences. While traditionalists maintain that five-day cricket is the purer version of the sport, there is little denying the fact that limited-overs matches have the power to transfix more casual cricket viewers. All of which sets up the next Indian Premier League season to be another thrilling spectacle.

About the Author: Zack Walker

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