Put simply, leadership development is any activity, or programme of activities, that enables people to become better leaders. It’s often a big investment for a company to make but the returns can be impressive.
Investing in individuals gaining qualifications such as a Diploma of Retail Leadership can have a direct impact on the profitability of a company. This is because leaders touch all areas of the business and their abilities can therefore affect its level of success. Let’s take a look at the areas where leadership development can have most impact on profitability.
Driving the culture of a company
The culture of a company is at the core of its ability to succeed. Leaders help to formulate this culture. They do this in several ways:
- Leading by example.
- Defining and communicating the culture of the company.
- Aligning the culture with business strategy.
- Influencing the mindsets of the people around them.
This is a huge amount of influence for leaders to have. This is why it’s so important to develop the skills of leaders, so that they can have a positive impact on the culture of a company and therefore on its success and profitability.
Influencing employee engagement
Employee engagement is key when it comes to driving profits for a company. If employees are not engaged then it’s not possible for the company to optimise its productivity and profits. Leaders are responsible for helping their teams to remain engaged. They need to understand the importance of aspects of leadership such as motivating others, empowerment, delegation and reward. Participating in leadership development programs helps leaders to develop this understanding.
Improving customer retention
Customer retention is central to the success of any business. This is because without customers it’s impossible for a business to make profits and survive. Leaders need to have the skills to improve and sustain customer retention levels by leading their teams in areas such as customer service, delivery and results. In order to be able to lead their teams, leaders need to be developed and supported. This is another direct link between leadership development and the profitability of a company.
Driving achievement of goals
Every successful company has a mission and a series of goals. It’s up to the leaders to ensure that these goals are met. This means that they have to behave in a way that is dedicated to the achievement of the goals and to motivating others to assist with this achievement. Obviously, many of the goals of a company are connected to its profitability. This is why leadership development is so important in helping leaders to develop the necessary skills to help the company achieve its goals and be as profitable as possible.
It’s clear to see that investment in leadership development has a direct link to the profitability of a company. This is because leaders need to have the skills, knowledge and expertise in place to optimise employee engagement, ensure that customer retention rates are high and ensure that the goals of the company are met and that a positive and productive culture is maintained.