Many people wonder how bands promote themselves on Spotify. While there is no way to promise overnight stardom, there is a way to get more followers. There are 7 steps that you need to complete to increase your online visibility on Spotify.
Stagger Your Release
When you have a single or an album being released, you do not have to make it available everywhere at the same time or at once. It is recommended that you push people to buy the single on the release day. You should then follow with more Spotify promotion by having the rest of the album available to stream on Spotify approximately 2 weeks after the official release of the album.
If you have a really great song, there are people who will want to share it. There is a great potential to go viral on Spotify because it is linked to Facebook. Cover versions will give you a big opportunity to get picked up by playlists, but if you are just getting started you should look at creating your own playlists. When you do this, you need to avoid creating playlists that only have your own material.
Creating a playlist is actually very simple. You just need to think about who you sound like and gather all of the artists that you think your fans are going to be interested in listening to. You can then sandwich a few of your tracks between these others ones. Less is generally more in the case as people do not you to oversell to them. If they discover your music in the playlist and like it, they will wonder what the track is and you will gain a follower.
Get Together With Other Artists
While playlists are easy to create, making one that only features your own music is a bad idea. This is why you should look for other unsigned artists that you like. You can start compiling a playlist that features their music as well as your own. This will generally result in them doing the same for you. This means that you will not only be featured on 1 or 2 playlists but many more. Each playlist on the site will have a potential audience of thousands and this adds up very quickly.
Piggy Back More Successful Songs
This is a bit sneaky, but you might want to consider this. Imagine someone hearing a song on the radio and heading to Spotify to find it. When they search, they will find other songs with the same name and might listen to these songs as well. This can easily help you get new followers and fans. To use this strategy, you will need to have the same song title as popular songs in order to get more visibility on searches.
This does not mean that you should be renaming all of your songs to match popular music. However, if you have music from your back catalog which is not on Spotify, you should check the top 40 and look for any matches. If you have a song with a title similar to a popular song, you can tweak it to match. It is important to remember that this is a marketing game and there will be millions of people out there that could hear your song.
Use Targeted Facebook Ads
There are a lot of artists who use Facebook ads and if you are you should look at advertising to people who like Spotify. You can also choose the exact demographic you want to target from location to age. If you have a gig coming up, you could target every person in the town of a certain age who uses Spotify and send them straight to your music.
While most people do not like to leave Facebook for the ads, when they already have Spotify on their device you will see better results. You can also direct these people to your page and ask for a like in the Spotify link. However, it is recommended that you send them straight to your Spotify play.
Make Sure Your Music Is Online To Sell
It might sound obvious, but many people forget that just because you are on Spotify it does not mean that people are not going to buy your music. If your fan has a free account, they have limited access and when they cannot listen to your music for free anymore, they may want to buy it. This is why you need to ensure that your music is for sale online.