We are living in a evolving digital world where having the opportunity to connect face-to-face with individuals sharing common business interests is not very high. But there still are enough examples of essential business deals getting closed at marketing events or business conferences, highlighting the importance of in-person interactions.
Right from generating new business opportunities to staying updated on the current industry trends, attending conferences, meetings, and events, can be instrumental to the success of a company’s or individual’s growth strategy. This is especially true for e-commerce retailers as the industry is growing at an exponential rate.
Whether you want to set yourself as an e-retailer or already have an established business, attending ecommerce conferences is one of the best ways to enhance your chances of business success. Not only does it give you excellent networking opportunities to grow your business, but they are also great for listening to inspirational talks by some of the world’s largest retailers.
Why is Attending eCommerce Conferences Necessary?
Attending biggest ecommerce conferences like Shoptalk is one of the best ways to sharpen your skills and stay updated on industry trends. Despite the enormous value these conferences bring, a lot of employers are still hesitant to send their employees to these business conferences.
But what they do not realize is the things they are missing out by not attending such events. Attending conferences can be a great way to steer forward your business progress/ growth and allows you to-
- Learn about new products or services thus giving you a heads up well in advance
- Grow your networks
- Learn from your peers as others from the industry might be sailing in the same boat and can offer a lot of productive information along with sharing their talent, successes, trials, and errors.
- Gain a volume of knowledge that would otherwise take a back seat
Here is a list of the main benefits of why you should consider attending ecommerce conferences and other business networking events:
1. Building connections
Attending best e-commerce conferences such as Shoptalk allows you to make connections with industry experts. Apart from this, you can also learn a lot of tools and techniques that help you to become a better seller for your customers.
However, it is essential to remember that joining a conference is not only about what you learn but also how you apply it. You can make the most out of the conference by doing the following things:
- Decide what you want to get out of the entire experience.
- If and when you hear something at the conference that resonates with you, make sure to take a note or step aside to put it into practice even if it is as simple as taking a break or sending yourself a quick to-do item.
- Set a goal for yourself. E.g., ‘I am going to apply the two things immediately that I learned at the conference’ and follow it religiously.
2. Return on investment
The benefits of attending e-commerce conferences generally outweigh the inconvenience and fees attached to attending the event. The need here is to shift your focus on the advantages and how the conference will give you the opportunity to:
- Positively market your brand
- Build relationships with potential clients, business associates, and vendors
- Gain industry insights and valuable knowledge from the leading experts in business
To gain maximum out of these conferences, make sure to set goals in terms of what you want to learn and understand if these conferences can address your specific needs such as content marketing, SEO or growth, and innovation.
3. Meeting people, partners, competitors
Attending e-commerce conferences isn’t just about learning the tools and all the new technology that’s available in the marketplace but also about learning what the other e-retailers, partners, and competitors are doing.
One of the other most important reasons for attending these conferences is to meet people. You can meet your competitors, share ideas with your partners, and mix up with team members for the specific platform or tool you’re using.
Shopify Unite has consistently been great as that rare conference that ticks all the above boxes. You can understand all about this conference by doing research and reading things like the Shopify Unite review. Attending it will give you great insight into how to grow your business and how to take advantage of the latest ideas in inventory management, customer support, sales, marketing, etc.
4. Connect with influencers
Another key benefit of attending conferences and similar events is the chance you get to connect with influencers. While social media platforms offer an excellent opportunity for connecting with influencers and your target audience, it is a super competitive space. It requires a dedicated medium such as sponsored posts to navigate and reach your target market.
Collaborating with influencers can be a great strategy if you attend quality events that are truly valuable and invite the kind of attendees your brand truly needs.
Connecting with influencers in such events mainly helps in two ways-
- It helps drive awareness among the target audience
- It can emphasize key messages that attendees may have missed during the event.
5. Get innovative ideas and solutions for your business
While you might have built a presence at a local or regional level, the chances are that not everyone in the broader business community knows about your brand. Attending a conference in such a scenario can be an excellent way to gain fresh perspectives, new ideas, and feedback from leaders in their respective fields.
Trade shows, e-commerce conferences, panels, and all such similar events are almost a business necessity these days. But there’s a lot of competition to gain your attention, which makes it essential to choose wisely.
Attending best e-commerce events and conferences can be the key to creating and nurturing long-lasting business relationships along with building trust and credibility for your brand.
As an ideal forum where e-commerce enthusiasts from around the world gather at one place, these conferences offer a great deal of information and chances of networking with like-minded individuals and influencers.